Consumer Science Lab

Consumer Science Lab

The EngageMind HUB activities make use of cutting-edge tools and technologies at the Consumer Psychology laboratory located on the Campus of Università Cattolica del Sacro Cuore in Cremona:

Room for conducting the experimental sessions, interviews and discussion groups with consumers equipped with two-way mirror, cameras and high-resolution audio system, control room with advanced technology and the possibility to follow live streaming of the research activities from any PC;

Eye Tracker for analysing consumer physiological responses applicable to the evaluation of packaging, social media, sites, etc.

Textual and social network analysis tools allowing to collect and analyse large amounts of data available on the web and explore consumer sentiment with qualitative and quantitative techniques.

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